Privacy policy

Last updated: June 23, 2025

WellSafeWater (a division of Upsidify Inc.) operates this website and online store to provide you with a curated shopping experience (the "Services"). This Privacy Policy explains how we collect, use, and share your personal information when you use the Services, make a purchase, or otherwise interact with us.

By using our site or Services, you agree to the collection and use of your personal information as outlined in this Privacy Policy.

What We Collect

We collect the following types of personal information:

  • Contact Info: Name, shipping and billing addresses, phone number, email

  • Payment Details: Credit/debit card info, transaction data

  • Account Data: Username, password, preferences

  • Order History: Items viewed, purchased, returned, or saved

  • Communication Records: Messages and customer support inquiries

  • Device & Usage Data: IP address, browser, device type, session activity

  • Cookies & Tracking: Data collected via cookies, pixels, or similar tools

How We Collect It

We collect your information from:

  • You directly when you browse, purchase, or contact us

  • Your device automatically via cookies and analytics

  • Service providers (e.g., Shopify, payment processors)

  • Marketing and ad partners

How We Use It

We use your personal information to:

  • Process orders and returns
  • Manage your account and preferences
  • Provide customer support
  • Personalize your shopping experience
  • Send you transactional and promotional communications
  • Detect fraud and ensure security
  • Comply with legal obligations

Sharing Your Information

We may share your information with:

  • Shopify, who hosts and powers our store
  • Trusted third parties like shipping carriers, analytics providers, and marketing tools
  • Business affiliates or in connection with a sale or restructuring of our business
  • Legal authorities when required to comply with laws or enforce our rights

Shopify & Your Data

Shopify processes much of the data collected through our store. Shopify may use this data to provide us with insights or enable features that personalize your experience. To learn more about how Shopify handles your information, please visit Shopify’s Privacy Policy or manage your data preferences via the Shopify Privacy Portal.

Cookies & Tracking

We use cookies and similar tools to understand how you use the site and to deliver personalized ads. You can manage your cookie preferences or opt out of targeted ads by visiting the Global Privacy Control site or updating browser settings.

Children’s Privacy

Our Services are not intended for children under the age of majority. We do not knowingly collect or sell personal data of minors. If you believe a child has submitted personal information, please contact us to request deletion.

Security & Retention

We take reasonable steps to protect your information. However, no method of transmission or storage is completely secure. We retain your data only as long as necessary to fulfill the purposes listed above or comply with legal requirements.

Your Rights

Depending on where you live, you may have the right to:

  • Access or request a copy of your data
  • Request deletion or correction
  • Opt out of targeted advertising or the sale of personal data
  • Manage your communication preferences

To exercise these rights, contact us or visit the Shopify Privacy Portal. You may also send privacy-related requests via postal mail to the address below.

International Transfers

Your data may be transferred outside your country of residence. When required, we use Standard Contractual Clauses or similar mechanisms to protect your information during international transfers.

Updates to This Policy

We may update this Privacy Policy to reflect changes in practices, regulations, or technology. Any changes will be posted on this page, and we’ll update the “Last updated” date accordingly.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact:

Upsidify Inc
📧 sean@upsidify.com
🏠 1125 Mount Vernon Road, Cookeville, TN 38501, USA